White Balance: This setting allows the fine-tuning the white portion of the color temperature of the picture further so that it isn't tinted towards other colors, making whites appear brighter, if necessary.
The options include Cool (bluish), Standard (Neutral), Warm 1 (slight pink), Warm 2 (pink towards red).
Cooler color temperatures are better for TV broadcasts, sports, and games. Warmer color temperatures are best for movies.
Auto Motion Plus is best for sports and live/taped TV broadcasts and should be off when watching DVD, Blu-ray, Ultra HD Blu-ray Disc, or other film sources. Although this setting makes motion smoother, it may result in a "Soap Opera Effect" on film sources which makes movies look more like live or taped video. This feature, commonly called Motion Smoothing or Frame Interpolation, improves video frame rates and screen refresh rates.
Tint: This option adjusts the amount of yellow/green and red/magenta (you use this primarily to improve skin tones).
Too much color will look intense, too little color look too subdued or even "grayish." A setting between 45 to 55 works well.